Novation

Case Study: Novation - Brand Development and Digital Presence Following Acquisition by Vizient

Client: Novation

Industry: Healthcare

Services: Brand development, trade show support, digital presence

Key Outcome: Acquired by Vizient

Overview

Founded in 1998, Novation is a leading healthcare supply contracting company that serves over 65,000 members of VHA Inc. and UHC, two national healthcare alliances. Based in Irving, Texas, Novation specializes in sourcing services and data management, providing competitive contracts with more than 600 suppliers.

Challenge

With the acquisition by Vizient, a prominent healthcare performance improvement company, Novation faced the challenge of rebranding to align with its new parent company's identity while maintaining its established reputation in the healthcare sector. The goal was to enhance brand visibility and ensure a seamless transition for existing clients and stakeholders.

Solution

To address these challenges, Novation implemented a strategic approach that included: - Brand Development: Redesigning the brand identity to reflect the values and mission of both Novation and Vizient. This involved creating a new logo and visual identity that resonates with stakeholders while emphasizing the commitment to quality and service. - Trade Show Support: Developing marketing materials and presentations for industry trade shows to effectively communicate the benefits of the combined organizations.

Results

• Successfully completed the rebranding process following the acquisition, establishing a cohesive identity that resonates with clients across the healthcare sector.
• Enhanced market visibility through updated marketing materials and active participation in trade shows, effectively communicating the value proposition of Novation under Vizient's umbrella.
• Strengthened relationships with existing members by proactively addressing concerns related to the acquisition and demonstrating continued commitment to quality service.

Novation's commitment to effective brand development and digital presence enhancement following its acquisition by Vizient has successfully positioned the organization for growth in the healthcare industry.