Research Now

Case Study: Research Now - Transition to Dynata and Enhanced Market Positioning

Client: Research Now

Industry: Market Research

Services: Data visualization, brand development

Key Outcome: Acquired by DynaData

Overview

Research Now was a prominent player in the market research industry, known for its extensive online panel data and technology-based research solutions. In 2017, Research Now merged with Survey Sampling International (SSI), creating one of the largest providers of first-party data. In January 2019, the company rebranded as Dynata to reflect its expanded capabilities and commitment to revitalizing data-driven marketing.

Challenge

Following the merger and rebranding, Dynata faced the challenge of integrating the two companies' operations while establishing a cohesive brand identity that accurately represented its enhanced service offerings. The goal was to effectively communicate the value of its extensive first-party data and technology solutions to clients across various sectors.

Solution

To address these challenges, Dynata implemented a strategic approach that included: - Brand Development: Creating a new brand identity that conveys the company's mission and vision. The rebranding aimed to unify the merged entities under a single name that emphasizes the company's leadership in first-party data. - Enhanced Data Visualization Tools: Investing in advanced data visualization technologies that enable clients to easily interpret and analyze large datasets.

Results

• Successfully established itself as a leading provider of first-party data, with a reach of over 60 million people globally, enhancing its market presence significantly.
• Improved client engagement through advanced data visualization tools that facilitate better understanding and utilization of market insights.
• Strengthened brand recognition as a trusted partner in market research and data-driven marketing, leading to increased client retention and acquisition.

Dynata's transition from Research Now has successfully positioned the company for growth in the competitive market research industry.